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World Storytelling Day: how our copywriters fell in love with words

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For this year’s World Storytelling Day, we asked our own storytellers – our team of writers – what it was that made them fall in love with words, and why they believe the craft of storytelling is so important. From early memories of reading with their families, to insight into their careers as writers, their responses prove why we’d be truly lost without stories in our lives.

Steph Calver, Deputy Creative Director

I’ve loved stories ever since I can remember. Even aged two, before I could read, I’d know if my Mum and Dad skipped a page of 'Old Bear’ to speed up bedtime!

But I think the most important thing about stories is that they’re the gateway to understanding. The more widely you read, and the more stories you hear from a diverse a range of authors, the more your capacity for empathy grows.

I think that’s essential to our job as copywriters too. Empathising with customers. Telling them clear, relatable stories that appeal to both their emotional and rational sides. And helping them to understand why they should buy a product or service!

It’s a real pleasure to spend every day playing around with words like this. And better yet, every night I read a story to my toddler too. Since he was about 4 months old, it’s been the cornerstone of his bedtime routine. So hopefully he’ll grow up to love stories just as much as I do. As long as I never skip a page :)

Elle Pemberton, Creative Copywriter

My earliest memory is of writing. I sat on the floor in the corner of my parents’ living room, a piece of paper pressed against a book, and I wrote my sister’s name: Zöe. Except I forgot the umlaut, which she is very particular about, but never mind.

The next memory I have of writing is doing an English test in primary school, in which I was supposed to answer a question, but I missed this and wrote a story instead. I failed the exam, but my story was read out in school because I had mastered the use of attributive adjectives. I glowed with pride, and it was nice to know, even if I wasn’t very good at reading the question, I was good at telling stories.

Rachael Hill, Creative Copywriter

Getting tucked up and being read to actually made me love bedtimes as a child, and I think that same ritual of getting into bed and reading has made me a lover of an early night to this day. Me and my brothers were raised on the adventures of Winnie The Pooh, The Jolly Postman and Meg and Mog, before we graduated to the fantasy worlds of Hogwarts and Middle Earth – and begged for more and more chapters every night. These moments were some of my favourites with my family growing up, and it’s absolutely where my love of storytelling began.

After a childhood filled with reading at every opportunity, becoming a writer felt like the thing I was always meant to do. And I still feel incredibly lucky that I get to do something I love every day. It’s not products or services that make people connect with brands, it’s stories – and as a copywriter, I feel privileged to be the one to tell these stories for our clients.

Helen Kennedy, Creative Copywriter

Some of my earliest and most treasured memories from childhood relate to storytelling and writing. Visiting the library every week to choose a new set of books (and having to whittle the selection down for holidays because we couldn’t fit that many in the suitcase!). Folding a piece of paper in half, drawing a picture on the front and writing a story in the middle to create a book. And always being chosen as the narrator for school plays because apparently I had a nice ‘reading voice’? While I do believe I have a natural way with words, it’s these early experiences and encouragement that really set me on a path to making storytelling my career.

To quote the story I loved most as a child, I wholeheartedly agree with Mr Dumbledore in his belief that ‘Words are, in my not-so-humble opinion, our most inexhaustible source of magic.’ Word wizardry creates the stories we remember forever, whether that’s an entire book or a simple strapline. And when you’re writing, it certainly feels like you’ve conjured something up from thin air when all you started with was a blank page!

 

Do you need help telling your brand’s story? Get in touch to see how our team of writers can bring it to life.  

 

 

For this year’s World Storytelling Day, we asked our own storytellers – our team of writers – what it was that made them fall in love with words, and why they believe the craft of storytelling is so important. From early memories of reading with their families, to insight into their careers as writers, their responses prove why we’d be truly lost without stories in our lives.

Steph Calver, Deputy Creative Director

I’ve loved stories ever since I can remember. Even aged two, before I could read, I’d know if my Mum and Dad skipped a page of 'Old Bear’ to speed up bedtime!

But I think the most important thing about stories is that they’re the gateway to understanding. The more widely you read, and the more stories you hear from a diverse a range of authors, the more your capacity for empathy grows.

I think that’s essential to our job as copywriters too. Empathising with customers. Telling them clear, relatable stories that appeal to both their emotional and rational sides. And helping them to understand why they should buy a product or service!

It’s a real pleasure to spend every day playing around with words like this. And better yet, every night I read a story to my toddler too. Since he was about 4 months old, it’s been the cornerstone of his bedtime routine. So hopefully he’ll grow up to love stories just as much as I do. As long as I never skip a page :)

Elle Pemberton, Creative Copywriter

My earliest memory is of writing. I sat on the floor in the corner of my parents’ living room, a piece of paper pressed against a book, and I wrote my sister’s name: Zöe. Except I forgot the umlaut, which she is very particular about, but never mind.

The next memory I have of writing is doing an English test in primary school, in which I was supposed to answer a question, but I missed this and wrote a story instead. I failed the exam, but my story was read out in school because I had mastered the use of attributive adjectives. I glowed with pride, and it was nice to know, even if I wasn’t very good at reading the question, I was good at telling stories.

Rachael Hill, Creative Copywriter

Getting tucked up and being read to actually made me love bedtimes as a child, and I think that same ritual of getting into bed and reading has made me a lover of an early night to this day. Me and my brothers were raised on the adventures of Winnie The Pooh, The Jolly Postman and Meg and Mog, before we graduated to the fantasy worlds of Hogwarts and Middle Earth – and begged for more and more chapters every night. These moments were some of my favourites with my family growing up, and it’s absolutely where my love of storytelling began.

After a childhood filled with reading at every opportunity, becoming a writer felt like the thing I was always meant to do. And I still feel incredibly lucky that I get to do something I love every day. It’s not products or services that make people connect with brands, it’s stories – and as a copywriter, I feel privileged to be the one to tell these stories for our clients.

Helen Kennedy, Creative Copywriter

Some of my earliest and most treasured memories from childhood relate to storytelling and writing. Visiting the library every week to choose a new set of books (and having to whittle the selection down for holidays because we couldn’t fit that many in the suitcase!). Folding a piece of paper in half, drawing a picture on the front and writing a story in the middle to create a book. And always being chosen as the narrator for school plays because apparently I had a nice ‘reading voice’? While I do believe I have a natural way with words, it’s these early experiences and encouragement that really set me on a path to making storytelling my career.

To quote the story I loved most as a child, I wholeheartedly agree with Mr Dumbledore in his belief that ‘Words are, in my not-so-humble opinion, our most inexhaustible source of magic.’ Word wizardry creates the stories we remember forever, whether that’s an entire book or a simple strapline. And when you’re writing, it certainly feels like you’ve conjured something up from thin air when all you started with was a blank page!

 

Do you need help telling your brand’s story? Get in touch to see how our team of writers can bring it to life.  

 

 

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